In our humble opinion, Twitter is the #1 lead source for businesses. While ALL social media platforms can produce results for your business, Twitter has proven time and again that the platform is a go-to when identifying buyers, clients, users and members in all different arenas in a B2C enviroment. While Facebook clearly leans towards the “social” aspect of social media (and a more mature demographic), Instagram and YouTube could certainly be considered the “media” side, with much younger users and Linkedin is truly a place for B2B engagement.